Audio everywhere you look and, of course, listen : last year alone, 900,000 podcasts began their work and receive our utmost attention. But besides that, radio and music stream retailers in particular are benefiting quite a lot. And advertising in audio formats is also proving to be quite effective – as long as you get it right.
What matters in the new normal communication ?
How do you advertise in a volatile market ? What messages need to be communicated now and which channels are crisis-resistant ? A look beyond the end of your nose.
