Sustainability has long since ceased to be associated solely with doing without. It has moved into the consciousness of the masses and has even developed into a lifestyle. And so the question arises as to whether (and if so, how) the sustainability of food and other products represents a relevant purchase criterion for consumers.
Why we buy things we don’t actually need
We order another pair of boots, although there are already five similar pairs in the closet. We wait in line for expensive coffee in paper cups. We let ourselves be seduced by supposed bargains to make purchases that we later regret.